One of our most memorable campaigns, “Keralam Puttadikkunnu,” is actually associated with the people of Kerala around the world. This initiative, which exposed our prestigious Nellara Puttu Podi, neatly included the colloquial phrase “Puttadikkunnu”, which strikes every Keralite deeply. The campaign quickly became a favourite among the Malayalis, which brings a touch of home and warmth to every heart that loves to eat.

​Due to its mass success, the campaign expanded beyond Kerala to touch the lives of Malayalis across the GCC countries. The versions like “Dubai Puttadikkunnu,” “Qatar Puttadikkunnu,” “Saudi Puttadikkunnu,” and “Kuwait Puttadikkunnu” are exactly connected with Keralites living abroad. This expansion helped us share the rich taste and tradition of Nellara Puttu Podi with the global Malayali community, making it a beloved part of their daily lives.

​Other than just aiming to promote a product, it was absolutely celebrating a shared cultural heritage, blending tradition with taste, breaking the regional barriers, and creating a connection with generations. We are proud to have touched so many hearts, bringing a little piece of home to every Keralite wherever they are.