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About nellara
About nellara

Nellara – Bringing Authentic Indian Flavours to Your Kitchen

Nellara is one of the leading Wholesale food suppliers in UAE, delivering the rich essence of South India’s traditional cuisine to every kitchen in India and across the Emirates. Rooted in the spice heritage of South India, every handpicked spice we grind and blend is a tribute to the kitchen we grew up in, with powerful aromas that satisfy taste buds. At Nellara, we truly believe that food is an emotion that connects memories. Our products are truly crafted in a way that makes you cherish the centuries of legacy.  

Born from the rich spice belt of South India, we provide hygienically processed premium South Indian spices, ready-to-cook mixes, and gourmet food ingredients that bring the taste of home with every bite. From whole spices to curry powders and ghee, our uncompromising quality preserves the integrity of the Indian cuisine’s unique taste. Every product is made under strict quality controls and sterilised conditions to deliver a timeless taste of purity. Our commitment to preserving the authentic flavours of South India’s spice culture has tagged us as the best Wholesale food suppliers in UAE.

Nellara efficiently serves both bulk and retail customers with timely delivery and consistently fresh products. We bridge the gap between generations and geographies with authenticity, the powerful ingredient of true taste. From aromatic spice powders and premium rice varieties to tangy pickles, coconut products, fresh batters, ready-to-cook options, and more, our diverse products bring the warmth of tradition. We believe that taste and tradition are interconnected, and that’s reflected in our ingredients, known for their quality and natural goodness. This makes Nellara trusted by those who value authenticity and quality. 

Nellara isn’t just a brand; it’s a legacy that grows with each generation. Our research and development team curiously explores new innovative products inspired by traditional recipes. This helps us serve every modern kitchen with the tastes you love. While we stay in South India’s culinary traditions, we also consider modern food trends and consumer lifestyles. With every product, every delivery, and every bite, we promise a flavourful journey back home. Crafted with care and shared with love, Nellara stands as a beacon of taste and trust, delivering excellence every single day.

Mission & Vision

Trusted since 1984, Nellara has stayed in the heart of South India and now spans continents. The promise to preserve the flavours of traditions has now spread its wings into a global celebration of authenticity. Every product we process and pack highlights the richness of heritage, made with uncompromising care to bring the true taste of home. 

Vision

Our vision at Nellara is to be the world’s leading and most reliable brand for authentic, high-quality South Indian food products. We try to make everyday cooking easier, healthier, and more tasty by offering products that honour cultural heritage and maintain purity. Our firm commitment to excellence, stability and the satisfaction of customers enriches the lives of diverse communities seeking purity and nutrition in every single bite. 

Mission

At Nellara, our mission is to craft and deliver authentic culinary treasures using time-honoured traditions and modern food safety standards. We keenly focus on prioritising purity, hygiene, and no-compromise quality across every product line. Our products not only promise taste but also healthy consumption. 

Nellara Through the Years -
A Legacy That Lives On

From 1984 to date, here is how we have grown from a single flour mill to an international food brand.

We began as a small flour mill in 1984 and have grown into today’s trusted name across continents. We have a story of a journey shaped by passion, perseverance, and the pursuit of quality. 

Our story began when M.K Moidunni Bava landed in the UAE, bearing the spirit of his South Indian agricultural heritage in his heart. His clear vision and unwavering commitment to quality laid the foundation of RF Combine Holdings and its brands, including Nellara, starting with the Atiq Abdulla Flour Mill L.L.C. Our flour mill was named on behalf of our sponsor, Atiq Abdulla, who is a UAE citizen.

1984

The journey begins with the establishment of
Atiq Abdulla Flour Mill in the UAE.

1994

Expansion takes shape, including a dedicated
warehouse in Ajman to support growing operations.

2000

The Nellara brand is born, bringing authentic South Indian
food products to a broader audience.

2010

Launch of the Ready-to-Cook (RTC) division,
Nellara Restaurant, and new brand extensions.

2020

Introduction of Malhar Spices and the launch of new RTC lines.

2020

Opening of the first Nells Café, marking a bold move into food service and retail.

1984

The journey begins with the establishment of
Atiq Abdulla Flour Mill in the UAE.

1986

The Rose Flower brand is established, laying the
foundation for a trusted legacy in the food industry.

1994

A new production unit is launched in Ajman,
marking the brand’s expansion into the GCC market. 

2004

The Nellara brand is officially launched, introducing
a new chapter in quality food products.

2007

The first production facility in Edappal, Kerala, begins operations,
strengthening the brand’s manufacturing capabilities. 

2010

Nellara Restaurant is launched, extending the
brand experience beyond packaged foods.

2017

The Fresh Food (Ready-to-Cook) division is introduced,
offering greater convenience to modern consumers.

2020

Nells Restaurant is established, further expanding the
brand’s presence in the hospitality sector. 

2024

The Malhar brand is launched, focusing on
fresh foods and condiments.

2024

Nells Cafe is introduced, enhancing the
brand’s lifestyle and dining portfolio.

2025

A new production facility is established in
Coimbatore to support growing demand and future expansion. 

2026

The launch of Nells Tea marks the brand’s entry
into the premium tea and coffee segment. 

Today,

Today, Nellara proudly serves customers in India and the Middle East, offering a wide range of products, honouring tradition while integrating quality and innovation.